As ministry leaders look to guide congregations through and past the challenges of the Covid-19 pandemic, many are beginning to think about what the Church will look like moving forward. It is premature to declare that we are on the other side of this crisis, but it is not too early to give consideration to what ministry (re)engagement could be like as we move toward that day.
Just as we learned to value “engagement” as a meaningful measure of ministry impact mid-pandemic, we will be looking to measure “re-engagement” in a post-pandemic world.
In the online world of virtual church, pastors and ministry leaders have measured the impact of their services in a couple of ways. Through analytics we have been able to measure the number of connections or views provided through various online platforms. These numbers tell you how many “views” or IP address connections each livestream broadcast, social media post, or Zoom meeting generated. While interesting, and not without value as a measurement, analytics alone cannot measure the true impact of ministry.
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